Tuesday, 12 July 2016

Task 8 - Analysis of at least 5 videos - Leona Lewis Bleeding Love US Version)

     
   



What is the relationship between lyrics and visuals?

At the start of the song where Leona sings "Before you know it you're frozen" Leona's background of NYC and the people walking freezes just when she says "frozen" I think that they have added this effect to make the video look interesting.





Genre characteristics

The song is pop and the song and artist are both very popular. At the time this was released this song would have been playing on so many radio stations and music channels.

Are there close-ups of the artist and star image motifs?

Yes there are many close ups of Leona in this video, there is just Leona and a guy who seems to be her partner in the video and just the general public of NYC. There are no dance routines unlike other pop music videos but this video is trying to tell a story.
 



Camera 

There are many switches in the scenes, this is to show the story and how it's progressing throughout the entire video, for example when the partner is packing his things whilst in another scene she is in a taxi on her way to the house, it seems that she is trying to get him back.






 Sound 

At the start of the music video there is the sound of the busy NYC streets, then the music starts after that there are no sound effects other than the audio of the song.

 Mise en scene 

There are different locations such as Times Square, an apartment and building, taxi
and finally a little studio where Leona sings on her own. 























There are a lot of changes in scenes for example there would be a scene where the partner is packing his bags then the scene would change to Leona singing in a taxi. This could have been used to show the elipsis of time and to help tell the story. 













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