Adorno
- Believes capitalists creates video to creates video to create false needs, we need false needs
- With false needs we make our own decisions - things that don't really matter but we feel like it does for example X- Factor .
- opposite of Adorno
- People interperate Music Videos differently
- Effects how people consume music in the future
- Subcultures , we make our own decisions on how we consume music
- Stars have some key features, an image and not a real person
- Image constructed by advertising, TVs, Magazines
- Star image made by paradoxes, 1st star is ordinary and extraordinary,
- ordinary is daily tasks like shopping and driving, doing normal people activities.
- Extraordinary is just them being a star like going live on stage advertising etc
- 2nd consumer thinks they know the star well but they don't physically know them or know what happens behind the scenes.
- Stars depend on subsudiary media for example Tv and radio to construct image of themselves
Negus
- 2 different types of ideologies of creativity, The Organic ideology and the Synthetic Ideology
- A naturalistic approach to artists
- The image is enhanced by the the record company
- The artist is given time to evolve and progress through their career
- Emphasis on album sales and the consruction of it being successful
Synthetic
- Emphasis is given to the single sales and to promoting first albums (One hit wonders)
- a combinatorial approach to artists and material
- The image of the artist is constructed by the record company
- The artist is given short time to prove their success before other combinations will be tried out
No comments:
Post a Comment