What is the realtionship between Lyrics and visuals
There is no major relationship between the visuals and the music video, the video does not show Adele physically singing to someone, however hand gestures and movement is used to show expression when she sings.
Genre Characteristic
This song is Pop, it suits the genre well because Adele is a well known artist therefore her videos get millions of views and her songs get popular really quickly as well.
What is the relationship between music and visuals?
Are there close-ups of the artist and star image motifs?
Yes there are many closeups of Adele in her music video, the video just shows her singing and it doesn't inlcude anyone else. From Pete Fraser's theory on star image Adele has never really changed the way that her videos look, they would always include her in it weather alone or with other people. Also her videos don't show any dance routines unlike other pop artists I think Adele uses this image that she has created to show that she has a chill personality and that she can make a simple video and still be relevant and popular in the music industry.
Camera
At the very start of the music video there is a zoom in, extreme long shot of Adele this is used to show her dress and that it suits that plain background well and because this song could be a diss song to her ex at the beggining it shows that she has a straight face which could suggest that she is being serious.
There are a lot of extreme close ups of Adele's face, from Pete Fraser's theory it could be because the director of the video wanted to emphasise the meaning of Adele's lyrics for example movements of her hands, face expressions. For example when she say's "Im giving you up" she closes her eyes and moves her hand, to express her feelings to make it look like that she really is giving up on her ex. Another example is when she says "You set me free" Adele raises her hand and they have done this to emphasise the meaning of the lyrics and to showing that she means it.
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| "I'm giving you up" |
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| "You set me free" |
There is a mix of a long shot and a mid shot but you can mainly see the mid shot. In the song Adele sings "you were falling down" and she moves down just as she sings it. As mentioned before she is doing this to emphasise the meanings of her lyrics and also to make the video seem a bit interesting as well.
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| "Your were falling down" |
Sound
In the music video there are no sound effects it's all the audio of the song however at the very start of the video you can hear Adele say "Just the guitar ok cool" and then the music starts, she says it very quickly but you are still able to hear cleary what she has said, it's a statement that could confuse us because you don't see any guitars in this video but again this could be to show that this is an acoustic song which could again make sense. It could also hint at fans that there could be two versions of the song, a guitar version and maybe a fast paced version with louder instruments?
Editing
The editing in this is interesting because it seemed as it was very easy to film but it must have taken a very long time to edit. As you can tell they have probably filmed Adele singing the song multiple times but using different movements each time to create the effect that the editor has done, shown in the Gif bellow. Also you can see the different colour transitions going from the natural colour of the dress and everything to a teal colour, from teal to a gold/orange/red colour, then at the very end a mixture of the teal and orange/red, when she stops singing everything is back to the normal colour. I think that the colours and the different versions of Adele singing could probably make the video look interesting as well instead of it just being Adele singing infront of a black background, they made it interesting by making these effects. These effects can make the song seem dreamy, at the end where all the effects stop it kind of makes the viewer snap back to reality again.
Mise en scene
The video seems to be shot in what could be a studio with a black background, which helped the editor create all the effects and make them look good as well because it is a simple background choice.
Adele is wearing a floral, long, flowy dress, which goes well with all the effects. She has shimmery gold eye make up on and is wearing red lipstick which goes well with her dress.
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